Corporate identity
YK Medica G.P. was founded on November 1, 2024, by shareholders, executives and associates who combine scientific background, through specialized know-how, multiple and many years of experience, thirst for specialized knowledge and entrepreneurship across the full range of positive and economic sciences, targeted at the health, hygiene and nutrition market.
Founded on
Innovation = theoretical conception + technical invention + commercial exploitation
Salavou E., (2006), “Paths to evolution in «entrepreneur»”, Kastaniotis Publications, p. 58
YK Medica G.P. is founded to design, produce and promote (in collaboration with partners of high scientific and professional level) original & innovative health food supplements – nutraceuticals, with carefully selected nutritional destinations that concern the optimal (effective, affordable and sustainable) satisfaction (nutritional management) of the existing and changing needs of its customers, with the scientific contribution of health professionals. The strategy of YK Medica G.P. consists in a combination of knowledge, experience, know-how, applied innovation and tireless entrepreneurship in all the demanding stages that intervene from the identification of a need (in the markets where it operates) to the offer of the product or service that will satisfy the need in the optimal (effective, economically attractive and sustainable) way. Each of the above stages is perceived and treated both as a separate project and as part of the sequence that leads to the satisfaction of the targeted need. In an era of oversupply of products and a cataclysmic flow of data and information (and misinformation), YK Medica G.P. has strategically & carefully selected sources of strategic advantage, from the pool of resources & capabilities , as sources of comparative advantage
The corporate approach (as described above) gave birth to the company’s distinctive title:
You Know Medica
The painstaking process of finding the optimal (at multiple levels and stages) satisfaction of customer needs builds (aesthetically) the immediate source of competitive advantage, combined with (intuitive) corporate aspects (the most important of which are outlined below) shield the maintenance of strategic competitiveness, towards the creation of the “blue ocean” , that every business seeks, in an environment that evolves & changes at a frenetic pace.
The corporate culture of YK Medica G.P. (The shared experiences, stories, beliefs and standards that characterize the company) is distinguished by sincere respect for the priorities and needs (practical & internal) of those who work (for), collaborate (with) or are served (by) YK Medica G.P.
Leadership
“Leadership: The process of influencing the thinking, feelings, attitudes and behaviors of a small or large, formal or informal group of people, by an individual (leader), in such a way that they voluntarily and willingly and with appropriate cooperation give their best to implement effective goals, which stem from the group’s mission and its ambition for progress or a better future.”
Combining project culture and result orientation , we form teams:
«Culture eats Strategy for breakfast»
Peter Drucker
YK Medica G.P. is designed to be founded and operate as a digital corporation, at every level of structure, operation and business orientation, without following any trend, but consciously distinguishing from the outset the digital mode of operation, as a source of competitive advantage and a factor in maximizing the perceived value of its produced and provided products and services.
Personal Data Protection , (for Shareholders, Investors, Employees, Suppliers, Partners and Customers) is perceived as one of the critical parameters in creating the overall competitive advantage of YK Medica O.E. over its competitors.
Commission of the European Communities, GREEN PAPER, 18/07/2001, “Promoting a European framework for Corporate Social Responsibility.”, Brussels.
Corporate social responsibility (throughout the development of Archie Carroll’s pyramid) at YK Medica G.P. permeates the company in relation to Man (shareholders, investors, employees, suppliers, partners and customers), Society and the Environment, in ways that since the company was founded, it has been chosen to refrain from Greenwashing (of unhealthy profit-making businesses) . in all its aspects, in parallel with the components mentioned above, constituting and leading to sustainability , the final component of the business.
At YK Medica G.P. we understand the existence, activity and sustainability of the company as a healthy structural and functional part, member or organ of the multiple “Ecosystems” in which it has the privilege to participate. We try to manage chaos, while interpreting success with indicators (KPIs ), in addition to financial ones, up to emotional intelligence .
«The 21st century will be the century of social enterprise. As the economy, capital and information become globalized, the concept of community will become stronger and only the non-profit organization will be effective, will exploit opportunities, will mobilize local resources and will solve problems. Thus, the leadership, capacity and management of the social enterprise will largely determine the values, vision, coherence and performance of the enterprise of the 21st century»
Goulandris V. (20-21/01/2007), Money Show/1st CSR Forum, “CSR – Social Entrepreneurship – Corporate Philanthropy, New Relationships & New Models”https://access2democracy.org/
We seek perfection, to achieve Excellence
Vince Lombardi
YK Medica: You Know Medica
YK Medica G.P Activity (UTD)
Incorporation of YK Medica G.P.
Member of the Piraeus Chamber of Commerce
Corporate Trademarks registration
Corporate digital design
Corporate notification to Hellenic Medical Authority (EOF)
Member of GS1 Association Greece
Notification of Revira to the Hellenic Medical Authority (EOF)
Launch of Revira (Greek market)
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